What web pages should you include in your website?

Your overall goal should be to create a pleasant experience for your site visitors – to provide the information they need to build trust with your company, and to help lead them through the buying process.

There are two answers to this question. Today we will explore the pages you find on general small business websites. Tomorrow, we’ll explore the pages you should include on special purpose websites.

Here is my checklist for general small business websites:

  • Home page – the entry way to your site. I like to think of this page as your company’s lobby complete with a receptionist to direct your visitors to the appropriate department. The look and feel of your site and its navigation all play a role in establishing the right branding and mood for your company.
  • A page about the company and its staff.
  • A page that shows how site visitors can contact the company.
  • Pages that explain and showcase your products or services.
  • Demos, white papers, special reports, videos or podcasts that help your site visitors get to know your company and sample your expertise.
  • Articles that relate to your business – For these topics, you should base the articles on your keyword research. I’ll talk more about keyword research in a future blog, so keep reading.
Topical web pages planned for Savvy Marketing Secrets using mind mapping software

Topical web pages planned for Savvy Marketing Secrets using mind mapping software

  • News – a section where you store company press releases, product introductions, your media kit, Bios about key staff members.
  • Blog where site visitors can interact with your company.
  • Forum – Where site visitors can interact with each other in addition to staff (This takes resources and puts demands on your servers, so you should only consider hosting a forum if you have the resources required.
  • FAQs – where you answer questions that get asked a lot.
  • Landing pages for each product where people can learn everything they need to know to make a buying decision – including the information a prospect needs to take the next step.
  • Portfolios or galleries if you are an artist, photographer, graphic designer or other creative types.
  • Legal pages – privacy policy, disclaimers, terms of service.

 As businesses grow they often develop two websites – the external site that serves their prospects and customers – and an internal site for their employees, board members and other insiders. Often, the internal site is enclosed behind a firewall. 

I use mind mapping software to plan my websites. You can learn more by reading http://www.savvymarketingsecrets.com/Mind_Mapping.html.

Now go plan your small business website, 

Marcia Ming 

3 Responses to “What web pages should you include in your website?”

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