Some websites have very specific purposes that require pages specific to the purpose of the website. Here are two of the most common examples.
For example a squeeze page or optin page is designed for the purpose of generating leads for your business. It needs a compelling headline, brief copy to capture your visitor’s interest, benefits expressed in bullet points and an optin-form.
- Some squeeze pages might use audio or video to deliver its message.
- A squeeze page site would need a privacy statement – very important if you are asking people to give you their name and email address or other information.
- Thank you or download page where people can get the bonus – special report, free ebook, or email training – you are offering as an incentive.
- Your bonus will have to be uploaded to the site so customers receive it after optin-in to your list.
- Some marketers include promos for other products on the download page, so your site might include links to pages promoting the other offers.
A Sales Page is similar to a squeeze page but it has more copy and buy buttons instead of an opt-in box. The length of the sales page can vary depending on the price and complexity of the product you’re promoting. A sales page website would also include such other pages as:
- Disclaimers and Terms of Service are critical on sales-page websites.
- In addition to copy and graphics, you’ll want to include testimonials, guarantees and other elements designed to convert site visitors into buyers. If you are using a long sales page, these elements might appear on one page, but in some cases it is possible to link to another page from the sales page.
- Typically, a sales page connects to PayPal or a shopping cart with a secure SSL certificate. For many small businesses, the buyer leaves the site temporarily to complete their transaction and returns to download their digital product.
- Help Desk – Your customer support center where people can go if they have a problem with their transaction.
That’s a lot to consider when planning your website, but take time to map it all out before building your site. Please leave a comment below to add pages I may have missed or to share how you plan the pages for your websites.
One great way to map out your website is to use mind-mapping software. To learn more read http://www.savvymarketingsecrets.com/Mind_Mapping.html.
Now go plan your small business website,