What web pages should you include in special purpose websites?

Some websites have very specific purposes that require pages specific to the purpose of the website. Here are two of the most common examples.

For example a squeeze page or optin page is designed for the purpose of generating leads for your business. It needs a compelling headline, brief copy to capture your visitor’s interest, benefits expressed in bullet points and an optin-form.

  • Some squeeze pages might use audio or video to deliver its message.
  • A squeeze page site would need a privacy statement – very important if you are asking people to give you their name and email address or other information.
  • Thank you or download page where people can get the bonus – special report, free ebook, or email training – you are offering as an incentive.
  • Your bonus will have to be uploaded to the site so customers receive it after optin-in to your list.
  • Some marketers include promos for other products on the download page, so your site might include links to pages promoting the other offers.

web page mind map created for a squeeze or optin page

A Sales Page is similar to a squeeze page but it has more copy and buy buttons instead of an opt-in box. The length of the sales page can vary depending on the price and complexity of the product you’re promoting. A sales page website would also include such other pages as:

  • Disclaimers and Terms of Service are critical on sales-page websites.
  • In addition to copy and graphics, you’ll want to include testimonials, guarantees and other elements designed to convert site visitors into buyers. If you are using a long sales page, these elements might appear on one page, but in some cases it is possible to link to another page from the sales page.
  • Typically, a sales page connects to PayPal or a shopping cart with a secure SSL certificate. For many small businesses, the buyer leaves the site temporarily to complete their transaction and returns to download their digital product.
  • Help Desk – Your customer support center where people can go if they have a problem with their transaction.

That’s a lot to consider when planning your website, but take time to map it all out before building your site. Please leave a comment below to add pages I may have missed or to share how you plan the pages for your websites.

One great way to map out your website is to use mind-mapping software. To learn more read http://www.savvymarketingsecrets.com/Mind_Mapping.html.

Now go plan your small business website,

Marcia Ming


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