In the 1980’s, Jay Conrad Levinson published a legendary book called Guerrilla Marketing; Secrets for Making Big Profits from Your Small Business. The book was wildly popular because Levinson described business leaders who had found ways to steal the show from major players by doing something as simple as giving out thousands of bags of popcorn at the Super Bowl with the company’s name on them.
People remembered the free popcorn longer than they remembered most of the commercials giant companies spent millions to air during the game.
That was savvy marketing.
Savvy or “smart” marketing is when you find clever ways to make your marketing stick or get your point across without spending a fortune to do so.
You are using savvy marketing when your small business builds credibility and name recognition with a highly effective article marketing campaign that helps you build a responsive list of customers without spending a lot of money.
Savvy marketing is when using keyword research; you identify long-tail keywords you can rank for that help you get on the first page of Google in a keyword search.
Savvy marketing is when you produce a clever little video and upload it to YouTube. Your video goes viral and gets millions of hits, bringing a lot of traffic back to your website. The video cost little more than your time.
Savvy marketing is when you do something I’ve been planning to do — start and maintain a talk show on Blog Talk Radio, a free service to use, that generates a ton of traffic to your website and helps you build an audience.
Savvy marketing is when you publish a book that becomes a best seller on Amazon or the New York Times by getting all your JV partners to promote your book and give away a ton of free products to people who buy the book within a certain period of time. Of course you reciprocate when your JV partners publish their books, guaranteeing that all of your books sell well.
Savvy marketing is when you use a big product launch to boost your own email list by promoting someone else’s product like crazy.
Savvy marketing is when you use social networking sites to build your audience — not by spamming the sites with whatever you are selling — but by building strong relationships.
I could go on and on. The truth is the Internet provides a number of opportunities for savvy marketing. But unlike what you are likely to hear from some marketers who are just trying to grab your cash, it is NOT easy or fast.
Savvy marketing takes time, research, hard work and sometimes you have to spend a little money for the best results.
Savvy means being in the know so the best way to be a savvy marketer is to constantly learn about what is going on in the marketplace and are ready to seize opportunities when they present themselves.
One of our top goals here at Savvy Marketing Secrets is to keep identifying and writing about savvy marketing strategies to help you build a profitable business. So stay tuned.