Should you pay for a custom blog theme?

If you are trying to brand your business to set it apart from the competition, you may want a theme that reflects that unique branding. So you are probably wondering if you should pay for a custom blog theme.

Default WordPress blog theme

This is the default WordPress Blog theme - Ugh!

As a person who has taken a few graphic design courses, but is not a professional designer, I have to admit — I don’t want my website or blog to look just like all the others. So I spent a lot of time looking for themes I could customize while checking out themes that come at a price.

In designing your blog, you can pick one of hundreds of free blog themes created for WordPress, you can buy a premium theme for as much as $150, or you can have a custom theme designed for several hundred dollars.

I stopped short of paying someone to design my theme, but I admit that I might have saved time and gotten more of what I wanted if I had paid someone to design a custom theme for me.

My blog was still evolving. I wasn’t sure what I wanted it to be. So my decision was to do it myself while trying to get my blog where I wanted it. However, I would recommend that some small business owners spring for a custom blog theme.

The WordPress platform lets small business owners build more traditional websites by adding pages that don’t look like blogs. If a company is going to build an entire website on a blog platform and they are looking for something unique, it makes great sense to hire a designer to create a unique theme that represents the business’ image in the marketplace.

You can do a lot with WordPress to vary the look and feel of a blog with a custom theme. A blog designer can also build in the functionality a business wants using plugins and widgets. That makes it a lot easier for you to achieve the web presence you want, while still preserving the option to update your blog website as often as you want.

How do you pick a designer to customize your blog theme? I’d recommend you read Should you hire someone to build your website, part 3. The same process applies here. But the key is to know what you want. If you’re not sure, pick a blog theme you can live with and wait until you have a clearer idea.

Marcia Ming

What do you think? Please leave a comment.


10 Responses to “Should you pay for a custom blog theme?”

  1. This is a great post, I stumbled across your article while looking for song lyrics. Thanks for sharing, I’ll be sure to return regularly.

  2. I can’t say I agree 100% regarding certain thoughts, but you certainly have an interesting writing style. Anyway, I enjoy the quality you add to the blogosphere and that this isn’t just another abandoned, made-for-adsense blog! Take care…

  3. John Miller says:

    die ich in meinem ganzen Leben gelesen habe! mach weiter so! mfg John

    I have read in my entire life! mach weiter so! John mfg

  4. Hi there! I found your blog via Google while searching about SEO.And your post looks very interesting and informative to me.

  5. ResOsteop says:

    i surely love your posting way, very charming,
    don’t give up and keep posting due to the fact it simply truly worth to follow it.
    impatient to view much more of your own writing, have a good day!

  6. Just thought i would comment and say neat theme, did you code it yourself? Looks great. If you liketo swap the links with us please let me know.

  7. My name is Piter Jankovich. oOnly want to tell, that your blog is really cool
    And want to ask you: is this blog your hobby?
    P.S. Sorry for my bad english

  8. Marcia Ming says:

    Piter, in response to your question: This blog is not a hobby. It is part of my small business marketing business. Right now I am building a following, working on a book and blogging as part of my business. Thanks for asking.

  9. nemerroms says:

    hi there, useful content
    the easiest way to write blog posts which smash in all:
    http://tinyurl.com/yly5jj5

  10. Jeme monty says:

    Great information! With the right chiropractic marketing ideas and tools in place, you are going to be
    able to stand out in your community and have the chiropractic authority status that translates into great returns. Thanks for such like Information.