Once you have assessed your needs it’s time to evaluate your web designer:
Spend some time visiting the sites of web designers you are considering.
- Look at their portfolios and the web design solutions they have created for other clients.
- Examine their pricing strategies and prepare a list of questions to help you determine how they work, what they charge and what you will get for your money.
- Get them to talk about the web platform they plan to use. If they use a software program you don’t have, you will not be able to add updates yourself. If its web-based, you may just need a password to add new content.
- Find out if your staff will be able to add content without the designer’s help.
If you are creating an ecommerce site, someone will need to develop landing pages and sales pages that turn prospects into buyers. You may need to hire a copywriter. To learn more, read “How to Make Your Website Really Sell.”
Once you complete your research, you’re ready to meet with web designers. Pick someone who is willing to advise you on the parts of your web project that you will handle internally, as well as the work the designer will do for you.
With the Internet, it is no longer necessary to limit your search to companies within your community. If yours is a really small business, you should look for independent contractors who are similar in size. You might find a small, home-based web designer whose prices and services are just right for your needs.