An effective website can be a real asset in your marketing. But before you pick a web designer, here are several issues you should consider.
Think about the purpose for your website and the role it will play in your ongoing marketing strategies.
- Will your small business website serve largely an informational purpose of pre-selling prospects before they visit your physical store or offices?
- Or will your customers be able to purchase your products and services directly from the site?
- How frequently will new information need to be added to your website?
- Is there someone at your company who could be trained to update content as things change?
Next, you should sit down with your staff and decide what you want your small business website to do.
- How do you want it to look?
- What features should it include?
- What pages and content will you add to it? Who will write that content?
- What special interactive features will you add to make your site “sticky”? A sticky site is one that people return to again and again as new content is added. Amazon.com, for example, is one of the stickiest sites on the Internet.
Building your website is just part of the equation. Marketing it is equally important. If no one knows your site exists, it will not succeed. So tomorrow’s post will discuss the factors you need to consider regarding site promotion. You need to address those issues too before you hire someone to build your small business website.