Savvy Issues a Toot Toot to Jeff Fisher, Owner of Logomotives

Graphic Designer is one of Startup Nation’s Top 100 Small Businesses

Savvy Marketing Secrets recognizes a truly Savvy Marketer — Home Based Graphic Designer Jeff Fisher.

First I must acknowledge that I totally missed this one. I didn’t realize that Jeff Fisher won 6th place in the “Most Slacker Friendly” category of small, home based businesses in the US in 2008, until I received a Google Alert recently.

Jeff Fisher's Logomotives Graphic Design Firm Wins

Jeff Fisher's Logomotives Graphic Design Firm Wins

I knew Jeff Fisher was a savvy marketer when I interviewed him in 2008, but it was only after the Interview, that I learned how a truly savvy marketer works.

I have gotten more traffic and more site visitors from that one interview because Jeff really knows how to toot his own accomplishments. In the news business, you always try to keep a great story going — you don’t let it die. The recent coverage of Michael Jackson’s death is a great example.

Well Jeff knows how to work all of the social marketing tools to keep his name in the news. So it should come as no surprise that he was recognized by Startup Nation, the place where I first got to know Jeff.

Portland, OR Graphic Designer Jeff Fisher

Portland, OR Graphic Designer Jeff Fisher

Jeff is a genius at finding the news in any situation. He was able to win in this category by playing up the home business benefit of being able to work anywhere, wearing whatever you please.

“Fisher proudly shares that he often works from his garden in a T-shirt and boxer shorts,” Startup Nation reported when describing his selection. “In fact, he once gave a presentation in his underwear to hundreds of designers at the international HOW Design Conference.”

I’m not quite sure how Jeff pulled that one off, but you have to admit that this is an excellent example of savvy marketing, something that might even earn the respect of Jay Conrad Levinson of “Guerilla Marketing Fame.”

So Savvy Marketers, take a page from Jeff Fisher’s book and find a unique way to get the word out about your business. And Jeff Fisher, Congratulations!

Marcia Ming, Publisher
Savvy Marketing Secrets

Read our intial interview with Jeff Fisher
Visit Startup Nation


5 Responses to “Savvy Issues a Toot Toot to Jeff Fisher, Owner of Logomotives”

  1. Marcia – Thanks so much for “tooting my horn” for me. Yes, those Google Alerts are not so “alert” at times. I really appreciate your continued support of my efforts. All the best! – Jeff

  2. Elcorin says:

    Ugh, I liked! So clear and positively.

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