Graphic Designer is one of Startup Nation’s Top 100 Small Businesses
Savvy Marketing Secrets recognizes a truly Savvy Marketer — Home Based Graphic Designer Jeff Fisher.
First I must acknowledge that I totally missed this one. I didn’t realize that Jeff Fisher won 6th place in the “Most Slacker Friendly” category of small, home based businesses in the US in 2008, until I received a Google Alert recently.
I knew Jeff Fisher was a savvy marketer when I interviewed him in 2008, but it was only after the Interview, that I learned how a truly savvy marketer works.
Well Jeff knows how to work all of the social marketing tools to keep his name in the news. So it should come as no surprise that he was recognized by Startup Nation, the place where I first got to know Jeff.
Jeff is a genius at finding the news in any situation. He was able to win in this category by playing up the home business benefit of being able to work anywhere, wearing whatever you please.
“Fisher proudly shares that he often works from his garden in a T-shirt and boxer shorts,” Startup Nation reported when describing his selection. “In fact, he once gave a presentation in his underwear to hundreds of designers at the international HOW Design Conference.”
I’m not quite sure how Jeff pulled that one off, but you have to admit that this is an excellent example of savvy marketing, something that might even earn the respect of Jay Conrad Levinson of “Guerilla Marketing Fame.”
So Savvy Marketers, take a page from Jeff Fisher’s book and find a unique way to get the word out about your business. And Jeff Fisher, Congratulations!
Marcia Ming, Publisher
Savvy Marketing Secrets