Press Releases: Marketing Secret Still Good in the Digital World

Guest Blog Post

by Connie Dunn

Connie Dunn, authorPress Releases are a “Marketing Secret” that is still good in the “Digital World!” The Press Release is a tool to use for most anything that is happening in your business, such as new programs, product releases, and book launches. While you used to have to snail mail your Press Release to everyone on your news release mailing list, these days most publications accept them via e-mail.

While the Who, What, Where, When, Why, and How are the basics of any press release, there are ways to enhance your release. The way to get your press release noticed is to make it stand out.

Yes, you could use wild colored paper to make it stand out, but since you are no longer snail mailing the paper color won’t matter. Sending it out through your e-mail, you could add a “stationary” background on some e-mail clients. However, this simply makes your file bigger and it could get deleted instead of read!

Press Releases Made Easy: Using News Releases to Market Your Business

What a publication will notice is the words on your press release. Your Headline needs to be clear, yet grab attention. Using a few storytelling techniques, such as creating a good hook, can help your press release get read. Depending on the publication and the reason that you are sending a press release, writing your story within the press release can help get the message in print.

Newspaper journalists normally have a lot of articles to write. However, if they are also in charge of the whole page, which is often the case, they sometimes find the page needs more copy. They are not so likely to go out and do another story, but grabbing your well-written press release means they can just pop it into a blank spot with just a little editing for length.

Sending out press releases does not guarantee any publication will run it, but it may get it to the top of the stack! Then when there is opportunity, it may get printed! With news releases that are hooked to events that will pass, make sure to get them out well in advance. Sending one at the last minute or after it has passed will almost always guarantee that it ends up in their “circular” file.

Connie Dunn is taking a Virtual Book Tour promoting “Press Release Made Easy” ( Visit her Blog at or Events Page at  Follow Connie on her tour from July 1-21. On the 21st, a Trivia Quiz will be posted to her Blogl Prizes will be awarded for the first six people. For details see

Connie's Signature

3 Responses to “Press Releases: Marketing Secret Still Good in the Digital World”

  1. Connie Dunn says:

    Thank you, Marcia, for hosting me on my first Virtual Book Tour. While this is not my first book, it is the first time that I am marketing my book this manner. Having fun! I look forward to interacting with your audience and invite all to check out my site, to play, as I am also running a trivia contest.

  2. Marcia Ming says:

    Connie, Thank You for sharing your wisdom with the visitors to the Savvy Marketing Secrets Blog. As a future author, it was fun for me to observe a Virtual Book Tour. And I hope my readers will visit your website and learn more about conducting a Virtual Book Tour when they are ready to publish a book. I wish you a great success with your book’s sales.

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