Internet Marketing: A Personal Note about the “Wild, Wild West” Atmosphere

After my long hiatus, I’m back and determined to bring even more value to the readers of this blog. A friend has encouraged me to share some of my negative experiences and the lessons learned in my five years online

Shadowy photo of a gunslinger depicts “anything goes” atmosphere of internet marketing

The Internet is a little like the “Wild, Wild West,” of America’s past where anything goes. It’s an exhilarating ride but one where you can lose big if you don’t know what you are doing.

Some internet marketers share just enough of the bad stuff to get your attention. Once they have it, they go into selling mode to get you to buy whatever they are selling. No one really tells you the whole story, so you can flounder doing just enough right for your website or internet business to gain traction. But not enough to make any real money…

So many people have lost jobs and are burning through their savings in an effort to build online businesses or to restore their professional lives. The last thing anyone in that position should do is listen to anyone who promises that their product will make it possible for you to earn big money fast or easy working just a few hours a day or week.

There is nothing easy or fast about building an Internet business. Any one who is honest will tell you that there is a steep learning curve. And just when you think you have it all figured out, things change. In short, there is a lot you have to do right to succeed.

Benefits of using the Internet to Market Your Products and Services

With what I’ve just told you, you may be wondering: Why bother? But before you give up on internet marketing, you should consider all of the great benefits it holds for your business.

  • This is the first time in history that you and other small business owners have been able to reach prospects anywhere in the world by publishing a website.
  • The internet offers many marketing opportunities that are free or low-cost, making it possible for you to expand your business in ways you couldn’t have considered before.
  • During the Web 2.0 phase of the World Wide Web, a lot of great resources were created – amazing resources that help you get your message out, at a fraction of the cost of offline advertising vehicles.
  • Using some of these new resources, you can measure the return on your time and money – your return on investment or “ROI” – as business leaders say.

That’s a lot of reasons to wade into the Internet’s scary waters. But it helps to have a guide who’ll share the full story – the good and the bad. That’s exactly what I plan to do.

My photo - Marcia Ming

Marcia Ming

For those of you who don’t know me, I am a former business reporter and a highly trained observer. As a marketing coach, I’ve worked with small business owners directly. I also ran a non-profit program that provided small business loans to start-up and home based businesses. My passion is helping people achieve their small business dreams.

So I hope to achieve that dream with this blog and my small business coaching program. I’ll tell you more about both in future blog posts. I am planning even more insider information to those who join my list. You’ll want to sign up to get my newsletter, special offers, and timely reports I am planning for my savvy insiders.

So sign up now so you won’t miss anything I share.  This month, I’ll share lots of information about membership sites – why you might want to create one and how to do it. I also will review some of the scripts, plugins and software available to run your membership site. And for joining my list, I am giving away a special report with the traffic strategies expected to be most effective for the balance of 2012.

Marcia Ming