Special Guest Post by Sierra Miller from JobDescriptions.net
A small business blog can be a fantastic way to boost revenue. The most successful ones ensure that they do this by adding quality content. This may sound like a simple enough formula, but defining quality content can be confusing. So, how exactly can you tell if the content is considered “quality”, and how do you find it?
Quality Standards Begins with the Reader
Producing quality content begins with the audience. Keywords are, of course, an essential part of driving traffic. However, there has to be a demand for the information you are posting.
Make sure that keywords have the potential to generate traffic. This means that internet users are searching for the information. Knowing the demographic and what they want to learn about is essential.
A good way to do this is to browse forums related to the subject material. Through diligent observation, a small business blog owner can identify topics that generate interest.
Create Content with a Purpose
High quality content gives the reader information they can use. A common mistake that some blog owners make is that they fail to offer the reader value. What does value mean? It is the process of including information that the reader can use, for free.
Each blog post should be between two hundred and four hundred words. Since there is a lot of room for variation in the length of the post, it can be helpful to know what you want to tell the audience in advance.
An easy way to do this is to think about each post as if it is answering a question. For example, a small business blog about appliances may tell the reader how to unstop a dishwasher clog. Alternatively, the topic may be how to make your refrigerator more energy efficient. The possibilities are limitless.
A small business blog needs for the reader to feel like they are gaining expert knowledge. This makes the blog more credible, and therefore more likely to make money. For this reason, blog posts need to be well written and flow naturally. Mistakes in grammar and spelling, keyword “stuffing”, or incorporating the use of keywords poorly can create a bad impression.
Keyword density should be between 2% and 5%, as long as the post makes sense. Remember, the goal of a small business blog is to satisfy the reader and create a demand. If no one visits, then there is very little opportunity for performance.