Like millions of Americans, Franchon Beeks has a day job. But unlike most of us, she gets to indulge her creative side once a month by producing and performing in her own artistic expression shows alongside some of her favorite local musicians.
Franchon, A.K.A. SuiteFranchon, is a poet performer, author, live performance producer and community advocate. Usually she performs to packed audiences, which she attracts using two popular marketing vehicles – mobile marketing and Facebook.
Franchon is not alone in discovering the power of mobile marketing and Facebook as promotional tools. These high-tech tools seem to work so well because word of mouth still reigns in the Web 2.0 era. As major corporations and marketers everywhere are learning all over again, people are much more likely to be influenced by their friends and family.
“As an entertainer, FB (Facebook) is the best,” Franchon says. “I have been able to expand my fan base and create a network of people who love and appreciate live artistic expression. I recently set up group & fan pages to promote my last event.”
How Franchon Uses Facebook and Mobile
When the details of her next production are set, Franchon updates her Facebook page or group – Suite Franchon. Then she gets on the horn – via her cell phone – to everyone on her mobile list to spread the word.
Her loyal audience knows they won’t miss a show if they are following her on Facebook, or part of her mobile list. And as word spreads of Franchon’s colorful performances, her lists grow.
Franchon said she avoids Facebook Invites because everyone’s email is clogged with them and often people don’t look at them and respond any more. “So, the group page allows me to target those who show a genuine liking to what I do.”
If you are not on Facebook or using mobile to promote your local business, you should definitely give it a try. Be sure to visit Suite Franchon on Facebook to sample one of her performances, and if you happen to be anywhere near Wilmington, Delaware on the last Friday of the month, you should try to catch Franchon live.
As you may know, Facebook surpassed mighty Google in 2010, with the largest audience online at any one time — more than 500 million visitors in a single day. And as consumers spend more time on Facebook than they do anywhere else, the site is beefing up its search tools and advertising vehicles.
But don’t think you can spam your way onto the site that focuses on social interactions. There is a right way and a wrong way to engage people on Facebook. Get it wrong and you could get banned forever. To learn more about how to turn Facebook into a powerful marketing vehicle for your business, grab your free copy of Facebook Marketing Secrets by joining our list.
We’ll provide list members with lots of great extras about Facebook marketing, mobile marketing and internet marketing in general, so you don’t want to wait. Join now!
SuiteFranchon Presents is working on a tour for 2011. For a publicity package or to schedule an event in your area, contact her at email@example.com or (302) 442-1223.