While blogging is a powerful tool for increasing traffic to your website and boosting your online profits, these mistakes could cause your blog to fail.
- 1. Failure to blog on a regular basis. Blogs can be powerful in driving traffic to a website if they have high quality and unique content which makes search engines visit them and index the content. People looking for information on search engines that relate to your blog’s keywords will be directed to your website, bringing you high volumes of traffic.
2. Some bloggers use a variety of short cuts that can mean a lack of useful and captivating information. It is important for your blog to have information which your visitors will enjoy and find useful. You also want to make your blog unique and attractive by adding interesting images and other features your blog visitors will enjoy. By providing information people can’t easily find elsewhere, you will attract a lot of visitors, Some will bookmark your blog and visit frequently. The increased traffic should results in higher sales.
3. Lack of keywords in your blog categories and blog content. This is the most powerful way to increase traffic to your website. You must know and use all the keywords that relate to your niche when posting on your blog. If you have some headings for categories on your blog, make sure that you use your keywords on the headings of these categories as this increases the visibility of your blog on search engines.
4. Failure to increase the earning potential of your blog. If you want to earn money with your blog, you must sell your own products and services on your blog. You can also identify affiliate programs that match your niche and sell these affiliate products. All you need to do is to add your affiliate links on your blog. You can review these affiliate products and include the keywords in your blog content. You can also increase the money you earn from your blog by adding some Google Adsense adverts on your website. When someone clicks on the Google Adsense adverts from your website, you earn some money.
Avoiding these four mistakes is an important first step towards increasing the earning potential of your blog. We’ll talk more about ways to make your blog or website successful in future posts.
On a personal note, I haven’t always posted as often as I should or worked hard enough to increase the profitability of my blog, so join me in my efforts to “walk my talk”. Leave a comment to share your thoughts on this topic.