Creating an effective web presence for your small business

Announcing a special series in February:

.com symbol - creating an effective web presence for your small business

Having your own .com is critical to creating an effective web presence for your small business

If your business is in the real world – sometimes referred to as offline – it’s vitally important these days for you to have an effective web presence.

Let’s face it, unless most of your customers are seniors, your yellow page ad probably is not pulling its weight. I live in a college town where most of the residents don’t even bother to carry the yellow pages into their homes.

Instead, they (your prospects) comparison shop the websites of major retailers before they set foot in a retail store. By the time they do, they know exactly which brand they want and who is offering the best features for the lowest price.

In short, your business will not survive long without a web presence. But creating one that helps your prospects find what you are selling is a big challenge. It takes considerable marketing savvy and the right tools.

So, Savvy Marketing Secret’s blog will launch a series of posts to help you build a web presence that works.

In February, we’ll talk about building a website if you don’t already have one. Even if you already have a website, you’re sure to benefit from the topics we have planned. Here’s our current lineup of topics:

  • Should you build a static website or a blog? – Google loves blogs because it lets your site visitors participate in your online conversation.
  • Should you hire someone to build your website? – And if so, who do you hire, how much will it cost, and what will you get for your money? What challenges will that pose for maintaining your website?
  • We will tell you how to setup a simple website and blog using the WordPress blog platform.
  • If you go with a blog, should you pay for a custom blog theme? If you are trying to brand your business to set it apart from the competition, you may want a theme that reflects that unique branding.
  • What are blog plugins and should you use them? What are the most helpful ones and the most popular?
  • What pages should your website include? Some web pages – like the ones about your business and how to contact you are not optional. New FTC rules make it important to include privacy statements, terms of service and other disclaimers. You don’t want to miss this post.
  • We will also explain why content is so important to your website? If you are going to attract traffic to your new website you will need content relevant to your business and lots of it.
  • Finally, we’ll talk a little bit about selecting the keywords you should put in your content if you want your site to be found – by search engines and your business’ prospective customers.

It would be impossible to cover everything you need to know about keywords in one blog post which is why in March, we’re planning a full series about generating traffic to your website, including how to optimize your website with keywords for search engines and humans.

If no one knows it exists, your new website will be practically useless, so bookmark this blog or signup for our newsletter now, to make sure you don’t miss a single post. If you have a specific question or problem along these lines, leave a comment so we can include your concerns in our post. Here’s to your small business’ success in 2010.

Marcia Ming,

11 Responses to “Creating an effective web presence for your small business”

  1. Do you plan to keep this site updated? I sure hope so… its great!

  2. Phoenix says:

    Do you have copy writer for so good articles? If so please give me contacts, because this really rocks! 🙂

  3. samlander says:

    Not bad article, but I really miss that you didn’t express your opinion, but ok you just have different approach

  4. Marcia Ming says:

    Hi Samlander,

    I appreciate where you are coming from. If you are reading my blog to get my thoughts on this topic, you should know that what I think depends. It depends on your skill level, the amount of time you have and whether you will spend time creating a website that you should spend running your business.

    However, it helps to know about this topic before you decide how you will create your web presence. That is the goal of this series, so I hope you will keep reading.

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  6. Marcia Ming says:

    Thanks for your comments. I love bonsai trees, so I’ll check back to see how your blog progresses. Best of luck.

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