Archive for the Social Media Marketing Category


Before I Go: Do Social Networking Your Way

Over the last 10 posts, I’ve shared a lot of suggestions for your approach to social networking. I hope that some of have been useful to you and I even hope that you’ve decided to completely disregard some of them. If there’s one key takeaway I’d like people to get from all this rambling on […]

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Four Unexpected Benefits of Social Networking

We started out this blog series talking about how it’s a truly social web out there. No one can argue that. People are flocking to Facebook (a billion active monthly users) and are spending a large portion of their Internet time on social networks. Because of this, the experts tell us, as business owners, we […]

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Three Productivity Boosting Approaches and Tools to Streamline Your Social Networking

Earlier in this blog post series, we talked about how each social network is just a little bit different and our approach to each one should be carefully crafted. At the time, I cautioned against simply using social media integration tools to broadcast the same thing across your social networks. I stand by that advice […]

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Remember Your Business to Business Social Connections and You’ll Go Far

While many businesses work with social media to grow their target market audience, there is so much opportunity to meet with and connect with other business owners. You can share advice, find service providers, promote one another’s content, connect each other to resources and other people. In short, if you’ve got friends…you’ll go far. Always […]

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What to Share on Your Favorite Social Networking Sites

It’s no secret that you need a road map to know what to share on social networking sites. Here’s a quick quide with tips on which networks work best for which types of content sharing. You’ll want to print and save this handy guide.

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Know Your Uniqueness and Score Big on Social Media

What makes you different? That’s an important question to ask yourself before you start a social media marketing campaign. To standout in today’s increasingly crowded social networks, you have to be willing to share your uniqueness. Here’s why . . .

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