Books to Help You Market Your Business Online

Wealthy Freelancer book coverWe’ve talked about creating a business online. Some of the options we’ve discussed include affiliate marketing, blogging and a list of other ideas that range from writing, freelancing as a service provider, — even creating your own information products.

Whatever you’ve decided to do, there is a lot to learn. There are a million courses online, but I find it easier to read a book to gather basic information. Here are a few of my favorites with links to Amazon.com where you can order them.

In a previous post, I mentioned Yanik Silver’sMoonlighting on the Internet.” This book is helpful if you haven’t made a decision yet about which Internet business model you plan to pursue.

Moonlighting on the Internet: 5 World-Class Experts Reveal Proven Ways to Make Extra Cash

For Bloggers:

If you’re hoping to make a living on the Internet as a blogger, I suggest you read, “ProBlogger; Secrets for Blogging Your Way to a Six-Figure Income,” by Darren Rowse and Chris Garrett, two highly successful and well-respected bloggers. It takes time to succeed as a blogger and if emphasize the wrong things, it can take even longer, so spend a little time learning these guys secrets.

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

Affiliate Marketing:

Yesterday, I suggested you read Rosalind Gardner’s “Super Affiliate Handbook.” I’ll repeat that link here in case you missed it. I suggest Rosalind because I know that she has succeeded big-time as an affiliate marketer. A lot of other people on the net have made more money telling others how to do it, then they have made in the business itself. Some of these marketers even make up phony screen shots or videos showing you their affiliate checks just to get you to buy their products. Start with someone who has actually done it.

Here’s the link to Ros Gardner’s site again: Super Affiliate Handbook.

For Freelancers:

If you are doing business on the Net as a freelancer, you definitely want to read “The Wealthy Freelancer,” by Steve Slaunwhite, Pete Savage, and Ed Gandia. These three guys are successful copywriters who have a lot to share about building a profitable freelance business.

The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle.

Help with Writing Web Copy

Finally, you should know that writing on the Internet is very different than it is offline. As you promote your business online, you will need to understand the differences and know how to write web copy that sells. There are two good books you should take a look at to prepare you to write content and copy for the web:

· “Web Copy That Sells; The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy,” by Maria Veloso. Veloso is a copywriter who learned much of what she writes about in the book while working with Mark Joyner, one of Internet Marketing legends, who taught many of the gurus.

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

· “Net Words; Creating High-Impact Online Copy, by Nick Usborne – another veteran copywriter who has earned his stripes over the years by writing landing pages and other web copy for a number of large companies.

Net Words: Creating High-Impact Online Copy

Now I admit, NO ONE reads books anymore and I am asking you to pick up a book. But I can guarantee that it will be worth it. These books are much less expensive than many of the products people are promoting on the Internet and you’ll start with a better understanding of what you’re trying to do.

Tomorrow, I’ll talk about how to put it all together in a plan – along with a description of some of the tools that might help you do that. So stay tuned. And please leave a comment to let me know if you are finding these posts helpful.


One Response to “Books to Help You Market Your Business Online”

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