As I develop this blog, it is important to consider my goals. I want to write about marketing issues that are important to small business owners like myself — people who are running a small business from home, a small shop or on the road.
Most of us are trying to survive the current troubled economy. We have dreams for our businesses that include prosperity, growth, self-satisfaction — any number of things.
Running a business on the Internet is especially challenging these days. The Web is evolving at warp speed.
Almost every week brings change — new tools, and techniques and loads of new competition. There are so many new ways to promote a business using blogging, social media, wikis, hubpages, squidoo pages and more.
Getting a handle on all the places your business needs to be represented is not easy. And knowing what content to include on your Facebook profile, LinkedIn, MySpace or YouTube, let alone what to Tweet becomes a real issue for anyone striving to establish a meaningful presence online.
Without a specific strategy, you can get lost. So taking time to think about your goals is critical. Typically, November and December are months when I consider where I want my business to go in the new year. But what I do with this blog is entertwined with the goals of my readers. As I consider what I want this blog to accomplish in the new year, I would love to hear from you? What are your goals? What challenges are you facing right now?
What topics would you find helpful? And while you are considering these points, take a moment to review the Top 10 Tips for Beginning Bloggers to Start a Blog. These points may help you focus your thinking on your goals.
Until next time,