If you’re still up in the air about what type of website is best for your small business, or you’re toying with including a blog, here are a few facts that may help you decide.
Despite all the hype, a blog is really nothing more than a website. Essentially a blog is a website with an easy to use content management system that allows for quick updating in chronological order.
Blogs or “weblogs” as they were originally called, trace their roots to online journaling and community building efforts. However, used as a business tool, blogs are uniquely positioned to make you money. Here’s why.
The structure of blogs is perfect for revenue producing efforts.
- Blog sites tend to be heavy on content and their ease of use makes it easy to add updates.
- Regardless of which blogging platform you use, you’ll be able to produce a content-based site with a series of well-targeted pages.
Why does this matter? It’s critical because search engines love content. Textual content keeps search engine spiders well fed and persuades them to visit again and again. Google, Yahoo and MSN reward information-packed sites with better positioning in search results and index these sites quickly.
Blogs have an advantage when it comes to traffic.
Effective blog use produces high search engine rankings and, thus, great traffic levels. Traffic is a key to profitability. Your site won’t make you money if no one sees it. The traffic advantage blogs enjoy with search engines is one of the main reasons to consider choosing a blog for your website or adding one to your existing static site.
You’re probably thinking you can just add a lot of content to your static site and accomplish the same objective. But you should know that adding fresh content to a static site could be more of a hassle, depending on your setup.
Ease of Use Makes Blogs Easier to Update.
Unless you manage your own site, adding fresh content might mean writing the content (or paying to have it written), converting it to HTML, inserting the content into the static page and then uploading the page to the server again. Unless you are using a very easy site manager, it’s probably going to take less effort to add new content to a blog.
If it’s complicated to add fresh content, you’re less likely to add updates as often as you should. Blogging solves this problem. All major blog platforms allow users to create new “posts” and to add them to the blog with a few simple mouse clicks.
There are two other benefits of the blog platform:
The comment feature makes it easy for site visitors to providefeedback.
- The RSS “real simple syndication” feature lets visitors sign up to get your feed when your site is updated.
This combination can make your blog sticky, making return visitors far more likely. That traffic, when coupled with the right moneymaking strategy can produce great results.
If your business website is strictly static, you should consider adding a blog. With a blog’s proven traffic-generating advantages, you may be able to create a profitable, high-traffic site that requires minimal effort.
In upcoming posts, we’ll talk about ways to outsource the content creation for your “hungry” blog. So join our list or sign up for our RSS feed to make sure you don’t miss anything. And leave a comment below to let us know if you found this post helpful.