Blog planning — Develop an editorial calendar

Develop an editorial calendar for your blog for better results.

December is a great month to take stock of your progress. It’s also a good time to look forward by developing goals for the year ahead. I spoke last time about the importance of setting goals for your blog.  You need to be clear on your goals to create a successful blog.

I have been working on my own goals while working on my plans for 2010. I’m not alone. Most businesses and internet marketers are doing the same thing, so it was no accident that Lynn Terry, my mentor, would publish a blog post on this topic you should find very helpful.

It can be troubling if you didn’t achieve the results you wanted in 2009, but it also is a hopeful time in that the New Year brings a fresh start – a real chance to improve on what you were doing.

In her blog post, “Blog Boost 2010,” Lynn lists a number of ways for bloggers to prepare their blogs for the coming year. One idea I found helpful is to create an editorial calendar for your blog.

Plan your topics and the products you will promote to improve your chances of blogging frequently and of achieving the level of success you want.

Editorial calendars are tools that publications have used for many years to coordinate article content with advertising opportunities. It’s a tool that can work just as well online.

To learn more, you might want to read Lynn Terry’s recent post, “Blog Boost 2010.” She has turned some of her thoughts about preparing for the New Year into a PDF file you can download.

I will share some ideas of my own too, and my own editorial calendar after I return for the holidays. But this should get you started.

Please leave a comment with any questions you have or your thoughts on this topic. Here’s to our mutual success in 2010.

Marcia Ming, Publisher
Savvy Marketing Secrets

2 Responses to “Blog planning — Develop an editorial calendar”

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