Freelancers are hanging out online today as part of International Freelancers Day, an event created by the authors of “The Wealthy Freelancer,” Steve Slaunwhite, Pete Savage, and Ed Gandia. These three guys are successful copywriters whose book and other training courses is helping others succeed as solopreneurs.
Right now, I am listening to Pam Slim describe how to “Create a killer network to build and boost your business.” She is describing the three types of people you should add to your network to succeed in your freelance business. You can learn more from Pam Slim at www.escapefromcubiclenation.com.
This online event will continue into tomorrow, Saturday, and it promises to offer a lot of great tips for solopreneurs. If you have the opportunity, use this link to join in. If your schedule won’t allow, check back here and I will share some of the highlights.
I hope you will join me for the event and please share your comments about this event below.
- Here is some of what I learned from Pam. In order to succeed in your freelance business you need to build a network of different types of people.Your network should include:
- Connectors – She is one – These are people who know a lot of people and are willing to introduce you to some of them.
- Mavens – These are people with a lot of specific knowledge or information that they are happy to share. These are your deep information experts who really know what they are talking about.
- Salesmen – These people love to serve. They can really help you to see how you can position your product. They will tell you, this is the hook. This is how you want to talk to your customer. They also have an extensive network and may enjoy talking about your product or service to others because they really believe in it.
- Peer mentors – people who are moving and developing in their own businesses, and roughly in the same stage as you. These should not be primarily be people who are still employed; but people who are transitioning from employee to entrepreneur.
- You need to identify places where these types of people hangout online and in person. Pam mentioned Cubicle Nation, Biznik.com and Meetups, as places where you might find others at this stage. You may want to join a Mastermind group of 6 to 8 people on a paid basis, or by creating one yourself. A mastermind group meets regularly, and holds members accountable.
- Your second circle of influence should include technical experts — people you can turn to for specific information, such as her friends who are WordPress experts, who can help any time she has a problem.
- And every network should include a High Council of Jedi Knights, Pam says. These are people who have accomplished a high level of success. They really inspire you. They may be people you follow from afar, by hearing them speak at conferences, reading their blogs and books. You may send them an email to gain their insights. They could be younger than you, but have accomplished a great deal and people you want to be like.
This network can provide you with encouragement and support to keep you strong and hold you accountable as you build your business.
Pam says you will want your network to include:
Often these are people you could come to when you are facing great personal challenge. This tends to be a temporary relationship that you outgrow as you achieve your own success.
Pam says it is important to think strategically about creating this network, to identify these people, name them and put a priority on connecting with them.
“If I were a betting woman, I would bet that the people who take the time to build these networks (will succeed faster and at a higher level) than the people who try to go it alone” Pam says. “If you are not leveraging these networks, you’re working too hard.”