10 Ways to Drive Traffic to Your Website Without Spending a Dime

Computers talking to each otherTimes are tough and many small businesses have tiny or nonexistent marketing budgets. Still, there is no need to despair if you have time and are willing to do a little work. 

Here are 10 things you can do that cost more time than money:

  1.  Participate in forums and online communities, offering help and information that will make others see you as an expert or a resource. The great thing about forums and online communities is that you can identify places that your target customers frequent on a regular basis. That way you know you’re speaking directly to people who may be interested in your products or services.
  2. Write Articles – Research and write a number of articles related to your website and your company’s products and services. Distribute these articles to various online article directories, like ezinearticles.com.
  3. Write good content for your site and optimize that content for search engines with keywords people search for when they are looking for information. But make sure that content is also fun for individuals to read.
  4. Research the keywords and keyword phrases people use when they are looking for information on your topics. Use tools like Wordtracker.com, Google’s free keywords tool, or a number of other products that assist you in identifying good keywords. Build your content around these keywords.
  5.  Read and post on leading blogs read by your target audience. Write comments that add to whatever the blog creator has written, not just empty praise. Whenever possible, add a signature that uses one of your keywords and links back to your website.
  6. Issue press releases online related to your site or business, and use your keywords. You can also send press releases to related trade associations and your local media. Always make sure to refer people to your website for further information.
  7. Develop a bio that acts as a call to action with a link to your site in all
    of these vehicles, but take care to follow the rules.
  8. Build a list. Include a link in your bio to an opt-in page where you give away a valuable free report or ebook that is related to your topic. This will help you grow your list, allowing you to stay in touch with people who have already been introduced to your company’s products or services.
  9. Develop profiles on social marketing sites such as Facebook, and Twitter. Build relationships on these sites with people who may be interested in your products or services.
  10. Create videos on your topics, using some of the content from your articles. Load those videos to YouTube with links back to your website. 

Expect these strategies to take time, and be prepared to repeat the process continually to keep the traffic coming. These strategies work because many of the sites where you are posting content or comments get a lot more traffic than your website, providing your site with valuable backlinks that increase your visibility.

If you are looking for fast traffic, you’ll need to buy it using Google AdWords, Yahoo Search or MSN’s Live Search. But be warned, these strategies could cost you a small fortune if you don’t know what you are doing.

Marcia Ming, a former business reporter publishes Savvy Marketing Secrets, where you can find many other ways to cut your small business marketing costs. Visit http://www.savvymarketingsecrets.com to sign up for her newsletter Savvy Insider and get a free copy of Internet Entrepreneurship Survival Guide and other free gifts.

4 Responses to “10 Ways to Drive Traffic to Your Website Without Spending a Dime”

  1. Elcorin says:

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  2. Thanks for posting about this, I would love to read more about this topic.

  3. Please let me know if you’re looking for a writer for your site. You have some really great articles and I think I would be a good asset. If you ever want to take some of the load off, I’d really like to write some material for your blog in exchange for a link back to mine. Please blast me an email if interested. Thank you!

  4. Marcia Ming says:

    Hi Nevada,

    Please send me an email at marcia@savvymarketingsecrets.com with article ideas or an article you would like to recommend. Thanks.

    Marcia Ming