Jimmy D. Brown’s “Membership to Go” PLR Reviewed
I haven’t written a product review in a while — mostly because I was a little conflicted about all of the “business-in- a-box” products that promised quick and easy wealth. It has been my experience that there is nothing quick and easy about an internet business.
It takes quite a bit of effort and there is a fairly steep learning curve. But every now and then someone offers a product that I believe represents true value.
In this case, Jimmy D. Brown has repackaged some of his recent reports into a fixed-term membership site, based on the model he created in “Membernaire.” With a fixed-term membership site, you offer a certain number of lessons for a set term. People who sign on know exactly how long the membership will continue and what they will get with each lesson.
He offers bonuses at key points to get subscribers to stick past the “typical” fourth month when people usually cancel open-ended memberships.
He is offering Membership To Go as a complete 12-month FTM site with private label rights, so you can save time and money in getting your own membership site off the ground.
Here’s a little of what you get:
The first lesson is a step-by-step overview of the process to use to make affiliate sales. And in typical “Jimmy D. Brown” style, he makes it more enticing by showing how you can earn that first commission in just 7 days.
The information presented in the first issue is so useful to beginning affiliate marketers; you’ll want to have it at your fingertips every time you plan a new campaign.
To make it even more useful, I have created a process map that puts the steps described in the first report on 3 pages that you can laminate, keep near your computer and use over and over again as you plan all of your affiliate campaigns.”
Grab your copy of “Membership to Go” here.
Issue #2 takes the process a step further by adding more advanced techniques to help affiliate marketers create a successful, long-term business. Here he places great emphasis on the value of building a list, and shows how to do it in an era when people are reluctant to part with their email addresses.
Other issues introduce the reader to other aspects of internet marketing. He shows readers how to apply this new knowledge as a marketing consultant in your local community or as a product producer — giving buyers a number of ways to benefit.
Essentially, this package represents the best of Jimmy D. Brown’s creativity and wisdom. Of course, you won’t be able to mention his name in your promotions, but you will know that you are promoting a quality product.
The bonus report that comes as issue #13 is worth the price of the entire package in my opinion. Here Jimmy explains how to include up sells to increase your profit on each product you sell.
One of the greatest benefits of his products is the excellent way he not only tells you what to do, but explains why. For example, he talks about the opportunity involved in making your “customers an upgrade offer while they’re already in the buying mood.”
He takes it a step further by providing an example of a product he offered where 90 percent of the people who bought the product took advantage of the upgrade as well. He then goes on to describe ways to create up sells that are tightly related to the initial product offer — which is vital to getting people to take you up on your offer.
Pro: No one is better at providing step-by-step lessons with highly relevant examples and other valuable information to help you make money or boost your profits.
Your customers will love this product. And you can use the information he includes to provide the material in different formats with added tools, to make this package even more valuable.
Con: I had already bought some of these reports individually, so initially, I questioned the value of this package.
But that turned out to be a plus, because Jimmy shows you how to practice what he preaches; how to re-purpose information in entirely new formats to make even more money from those “small reports” you created initially.
This product is really a “no-brainer”. You get, 13 great lessons, with a sales page and other promotional tools all ready to go.
Marcia Ming
P.S. Don’t forget that I have created a 3-page process map for that vital first lesson as my gift for anyone who buys this package through me. I also have a couple of other surprises I plan to add so click here to buy Membership to Go. You won’t be sorry.
Internet Marketing: A Personal Note about the “Wild, Wild West” Atmosphere
After my long hiatus, I’m back and determined to bring even more value to the readers of this blog. A friend has encouraged me to share some of my negative experiences and the lessons learned in my five years online
The Internet is a little like the “Wild, Wild West,” of America’s past where anything goes. It’s an exhilarating ride but one where you can lose big if you don’t know what you are doing.
Some internet marketers share just enough of the bad stuff to get your attention. Once they have it, they go into selling mode to get you to buy whatever they are selling. No one really tells you the whole story, so you can flounder doing just enough right for your website or internet business to gain traction. But not enough to make any real money…
So many people have lost jobs and are burning through their savings in an effort to build online businesses or to restore their professional lives. The last thing anyone in that position should do is listen to anyone who promises that their product will make it possible for you to earn big money fast or easy working just a few hours a day or week.
There is nothing easy or fast about building an Internet business. Any one who is honest will tell you that there is a steep learning curve. And just when you think you have it all figured out, things change. In short, there is a lot you have to do right to succeed.
Benefits of using the Internet to Market Your Products and Services
With what I’ve just told you, you may be wondering: Why bother? But before you give up on internet marketing, you should consider all of the great benefits it holds for your business.
- This is the first time in history that you and other small business owners have been able to reach prospects anywhere in the world by publishing a website.
- The internet offers many marketing opportunities that are free or low-cost, making it possible for you to expand your business in ways you couldn’t have considered before.
- During the Web 2.0 phase of the World Wide Web, a lot of great resources were created – amazing resources that help you get your message out, at a fraction of the cost of offline advertising vehicles.
- Using some of these new resources, you can measure the return on your time and money – your return on investment or “ROI” – as business leaders say.
That’s a lot of reasons to wade into the Internet’s scary waters. But it helps to have a guide who’ll share the full story – the good and the bad. That’s exactly what I plan to do.
Marcia Ming
For those of you who don’t know me, I am a former business reporter and a highly trained observer. As a marketing coach, I’ve worked with small business owners directly. I also ran a non-profit program that provided small business loans to start-up and home based businesses. My passion is helping people achieve their small business dreams.
So I hope to achieve that dream with this blog and my small business coaching program. I’ll tell you more about both in future blog posts. I am planning even more insider information to those who join my list. You’ll want to sign up to get my newsletter, special offers, and timely reports I am planning for my savvy insiders.
So sign up now so you won’t miss anything I share. This month, I’ll share lots of information about membership sites – why you might want to create one and how to do it. I also will review some of the scripts, plugins and software available to run your membership site. And for joining my list, I am giving away a special report with the traffic strategies expected to be most effective for the balance of 2012.
Marcia Ming
Google Knows a Thing or Two about Savvy Marketing! What is ph1r5t
It started with a comment on my blog; just the letters – ph1r5t?
I didn’t have a clue and my first inclination was that the spam filters should have caught the comment. But then I noticed the source Google.com. That raised my curiosity a tad, and I wondered if this was their way of getting my attention.
I typed ph1r5t into the Google search box and it took me to an actual search results page:
I am not a gamer or developer and I still don’t know what those letters mean. However, a glance up and I spotted the word new just above a new menu item – Play.
I had to know more so I clicked the Play tab to find Google introducing a brand new feature, PLAY. I clicked the Learn More button to reveal this promo. I am a very big movie buff, so now I was all in. That made me wonder if the ph1r5t was really a ploy by someone at Google to call attention to this new PLAY feature. If so, wouldn’t that be a really clever way to get my attention and anyone who happens to see the blog comment? What if Google planted a similar comment on thousands of blogs?
Here’s a link so that you can watch the videos about PLAY yourself.
I’m always on the lookout for savvy marketing and I think that this could be a great example. But there is still a MYSTERY! Was this a savvy marketing ploy by Google or just one of my site visitors trying to promote his webpage. Leave a comment and let me know what you think.
I’m just glad I didn’t hit the erase button before investigating. Thanks Google for providing me with a very clever example of savvy marketing.
How to Sell to Women – Virtual conference shines a light on what makes women buy
The copy writing courses I’ve taken all stress how important it is for the writer to get into the conversation taking place in the prospect’s head. Well if you’re selling to a woman, it’s also critical to understand what’s going on in her heart.
It’s not news that women are more emotional. We learned that in John Gray’s now classic tome “Men are from Mars; Women are From Venus.”
As it turns out, understanding all of those emotions may be the key to selling to women, according to Lisa Sasevich, host of a 3-day virtual conference, “How to Sell to Women.”
Women need to know that you care about them before they will even think of buying what you’re selling, she and some of her master teachers said. They want you to be authentic – you have to be real. And don’t even think of lying or trying to pull something over on them. They’ll see it coming from miles away.
Those are just a few of the ideas picked up from her expert panel of men and women who have made millions selling to women.
Two of the male superstars are best-selling author and speaker Brian Tracy and Jeff Walker, who turned internet marketing upside down with his Product Launch Formula. Both agreed that it is extremely important to honor women clients and treat them with respect.
A lot of women have issues around selling and MONEY, which can get in the way when they are buying or selling, according to Ali Brown, a consultant who coaches women to success. Brown has mentored a number of the women on the panel including Sasevich. You’d do well to understand those issues before you try to sell to women, Brown says, adding that these issues are something a lot of men just don’t get.
Understanding the buying power of women
If you’re wondering why men should care about how to sell to women; the answer lies in the enormous influence women have on buying decisions in the marketplace today.
- Roughly 85 percent of all buying decisions are made by women
- Women open 70 percent of all new businesses
- Women spend 80 percent of BOTH combined household incomes
- Women spend $5 trillion annually (and that’s only in the U.S.), and they
- Buy more online products and services than men
Women buy emotionally, but they need to be able to rationalize it logically, says Pamela Bruner, a Business Coach who helps women entrepreneurs address some of the emotional issues that can block their success in business.
Women also sell more emotionally, Bruner said. That gives women an edge in selling but it can also lead to conflict; the emotions and the rational mind have to be in alignment.
What doesn’t work with women?
Hard-selling and hyped up tactics rarely work with women. It’s an issue of how to sell without being “salesey.” It may be more important to inspire women to say yes rather than persuading them to buy, she said.
Not being authentic with women can cost you the sale, Bruner says. Sometimes you may not even realize you are being inauthentic. As a business coach, she often encourages her women clients to raise their prices. But if those clients are conflicted about charging what the coach suggests and what she believes she should charge, her female prospect is likely to sense that discrepancy.
You cannot overcome an objection you agree with, Bruner says. There is no sense in trying to sell a woman a product she can’t afford or believes she doesn’t need. In cases like this, you should just quit, she said. Women have a strong BS meter you are never going to be able to avoid.
There still may be time to learn more about selling to women. And it’s certainly a topic all marketers with women clients should consider.
What do you think? Do you find it necessary to alter your selling strategies when your prospect is a woman? Leave a comment below.
Where to Find Quality Content Ideas for your Small Business Website or Blog?
In previous posts, I’ve talked about why content is so important to draw traffic to your small business website or blog. It’s just not enough to write about your products and services. You need to provide your prospects and customers with information that will warm them up, get them to trust you and gently lead them to buy.
However, most small business owners wear a lot of hats. You’re a buyer or sometimes even a manufacturer. You’re trying to get sales, keep books, market your business and plan strategically for the future. Where do you find time to brainstorm and write content ideas for your website?
You could hire a writer to do it for you, but that can get expensive. Or you can take a page out of my book, and peruse some of the Private Label Rights (PLR) article sites for information you can turn into content for your small business website.
What if your business is moving families to their new home or apartment? EasyPLR.com offers a set of PLR articles called “Moving on the Cheap,” for only $9.50. You could take that article pack, rewrite them to suit your customer base and have enough ideas for your website, email newsletter and even a physical newsletter you use to motivate sales.
Realtors could take advantage of the site’s “Home Buyer’s Guide for only $10, while retailers might benefit from an article collection on Wine tasting and Wine purchasing. These are just some of the article titles available for less than $20.
You may be wondering just what are private label rights content sites. They are a little like your grocery store which sells its own store products on the shelf right next to name brands. These PLR providers hire writers to create articles, or special reports and other content which they sell in small quantities – 150 in the case of EasyPLR.com to blogs and websites for them to use as content. There is no reason you couldn’t solve your content needs in the same way.
There are a number of companies on the internet providing PLR content. You’re bound to find something to meet your needs by googling PLR and your business niche. The big challenge is finding providers that provide good quality consistently.
Fortunately for you, a number of work-at-home Moms write or offer PLR on the Net. Some of my favorites include EasyPLR.com, DIYPLR.com, YummyPLR.com and PLR.me. I also receive a collection of newsletter PLR content from PLRNewsletters.com. Shhh! My secret is out. Now my clients will know where I get some of the ideas I use for their websites.
Well, I wanted to let you know about this now because Nicole Dean is offering a 50 percent discount to anyone who buys PLR from her EasyPLR site this month. Just use the coupon code: LIFEISGOOD.
Some of these article packs are very limited, so GO NOW to grab your copy before they are all gone. Here’s that link again.
You should know that Ming Communications, owner of Savvy Marketing Secrets.com, has an affiliate relationship with some of the websites mentioned in this blog post.
Marketing Trends to consider for 2012
I sort of disappeared in 2011. It was a challenging year for me personally and professionally. While trying to center myself and my business for the New Year, I did a lot of research, attended quite a few webinars and teleconferences and visited a lot of other blogs. My objective was to get a better sense of where things are headed.
• What will our customers expect from us?
• What are their needs?
• Are there gaps in the information and services available that are not being met?
These are the types of questions you might consider when working on a business plan. My objective was to gain a big-picture, longer-range view given the economy, staggering competition and my own need for greater clarity. The results were interesting.
Mobility is only going to increase
Its not news that the use of smart phones, iPads and tablets like the Kindle Fire will continue to grow. The untold story is that these new portable devices will demand more and provide even greater challenges for anyone creating content for the web.
SEO Expert Sean Mitchell says that having a mobile optimized website is a new factor in the search engine rankings. Google considers mobile so important that it has added a mobile robot to scour the results users see when they access the web from a smart phone or iPad.
If viewers have to do a lot of scrolling around or zooming in to read your content, expect to take a hit in search rankings, Mitchell warns.
This means you will need a second website for mobile users – one that is optimized for smaller screens – that serves up just the right information for the person on the go. Contact information, maps, coupons or menus will play a leading role. Your mobile optimized website will probably include fewer, fast loading images because mobile surfers will be less likely to wait for slow pages to load.
Some mobile platforms use software to detect the surfer’s browser. If the software detects a safari or android browser, it automatically re-directs the surfer to the mobile site.
Content developers now need to consider:
• What goes on the main site vs. the mobile optimized website and what linking will occur between them?
• What marketing strategies will you use to drive prospects to your mobile site?
• What will happen to your main site as more people reach your web real estate from mobile devices?
• How will this affect your marketing budget and your tracking systems?
This is going to be fun!
Social media will continue to play a major role in lead generation
Traffic generation strategies will grow even more complex with the need to incorporate dozens of social media sites into your marketing plan. Smaller businesses are overtaxed now. But increasingly, you’ll need well planned Facebook fan pages, as well as an effective strategy for LinkedIn and Twitter. And almost everyday, I hear about a new social media site that you can no longer ignore.
Multimedia will play a bigger role in internet content
To engage site visitors and compete with larger companies, you’ll have to create videos, slide shows, info graphics, webinars, podcasts and who knows what else? This will put a lot of pressure on one or two-person businesses. You’ll either need deeper pockets to outsource some of these projects or joint venture partners to pick up the slack.
So what will all of these new content demands mean for small businesses, home businesses and solopreneurs? It’s going to get harder and harder to compete.
In such an environment, it may be critical to have a recognizable brand that is easily distinguished from your competition. Or you may need to specialize in a very narrow niche.
I don’t have a handle on all the resources that will help you succeed in this environment yet. But join our email list so you won’t miss future blog posts on this topic.
Marcia Ming
P.S. If you’re looking for a complete software package to create mobile optimized websites, take a look at Jason Fladlien’s WP Mobile Pro. It meets all of the criteria I mentioned earlier and is optimized for most smart phone browsers.
Want to Start a Blog? The First Thing You’ll Need is a Great Web Domain Name!
By Nicole Dean
More and more moms are getting into the blogging scene. Some for fun, some for profit, and some for both. Why not make money while you’re blogging about your favorite stuff, right?
It’s easier than ever to get started blogging. But the first thing you need before you begin is an idea for your domain name.
What is a domain name?
It’s the “www (dot) SOMETHING (dot) com” that people will type in to get to your blog. It’s like your address.
How do you Know What is a Good Domain Name?
There are some standards for what is a “great” domain name verses one that makes you wonder what on earth that person was thinking!
In order to help you to come up with a great web name that you’ll love for years, here are my unbreakable rules for choosing a domain.
1. No hyphens. Avoid dashes and hyphens. I’ve been there. Done that. Regret it to this day.
2. No numbers. Do I spell it out “seven” or is it the number “7??
3. Avoid words that are difficult to spell. Although I once was really excited about using a domain with the word “catalyst” in it — I found that no one could spell the darned thing.
4. Domain should end in .com. I don’t bother with other endings like .info or .biz. People tend to type in .com at the end of everything, so it’s usually best to stick with a .com ending.
5. Domain must NOT have any copyright names in it. I would not recommend using “Starbucks”, “Disney”, or any other company name in your URL or you may get a “cease and desist” email. Yes, even though you’re starting as a little mom blogger, eventually you might get huge. So, it’s best to plan for success in advance and avoid using trademarks in your URL.
6. If I’m looking to sell your blog down the road, it must be generic enough. For instance, I wouldn’t buy “NicoleKnowsFootball.com” to talk about my favorite football team if I planned to sell the site ever, because I’d have to find someone named Nicole to buy it.
And my big, bad unbreakable rule.
7. It must pass the Oprah test.
What exactly is the Oprah test? Well, I picture Oprah saying it out loud. “Today I have with me, Nicole Dean, author of Blah blah blah and owner of NicoleontheNet.com”. Is it memorable? Easy to spell?
You can’t do that with MyNumber1-BestHome-Remedy-Treatments4New-Mothers.net.
Why is this Important?
A difficult domain is actually wasted opportunity and wasted traffic slipping through your fingers. If you’re promoting via audio or video (maybe on podcasts or on YouTube) – you need a domain that is EASY to remember. It has to make it into the person’s ears and to his brain and stick. Heck, even if you run into an old college friend and say “Stop by my site www (dot) somethingcool (dot) com” – you’ll want her to remember long enough to actually come to your blog, right? So, make it simple. Make it memorable. And you’ll be glad.
Plus, honestly, it’s a credibility issue. Would you really buy something from MyNumber1-BestHome-Remedy-Treatments4New-Mothers.net? I hope you wouldn’t even think of getting out your credit card for a site like that. SCARY. And would you feel comfortable referring it to your friends? Not a chance.
How do you get a domain name of your very own?
You can get a domain at www.momwebs.com which is also my recommendation for Web Hosting. As you sign up for your domain, you can get hosting at the same time. And… they’ll even set up your blog for you for only $10. Plus, there’s a phone number that you can call if you have any questions.
With all of that help, there’s nothing stopping you from setting up your first blog.
I hope this has been helpful. And, I really look forward to seeing YOU on Oprah!
Nicole Dean is co-owner of Mom Webs Hosting – www.MomWebs.com where you’ll find the host with the most. It offers everything a mom blogger needs – reliability, unlimited hosting, and customer service that never makes you feel intimidated — all at a price you can afford. MomWebs.com was created to help overcome the technical hurdles that may be preventing moms from sharing themselves with the online world. Check out the free training at MomWebs.com
Are Big Product Launches Always Great for Business?
I’m familiar with Jeff Walker and his Product Launch Formula. I know a lot of these big internet marketers brag about their server crashes and how much money they made in a few days. But I question whether a big product launch is always the best idea, given the huge strain put on staff, servers and infrastructure to pull these big launches off and the potential for disaster.
Done wrong, a big product launch could actually damage one’s reputation. Here’s Why.
I recently bought a product that I was totally excited about. It is a scorching HOT product in a niche that promises to dominate the future. I absolutely loved the sales page, the graphics and the videos used to sell the product. And I was equally ecstatic about the training videos – all 50 of them and many other resources. There was no question that these people had over delivered. I thought it was one of the best purchases I have ever made.
Second Thoughts
And then a tiny mix-up involving a second product that was part of an upsell led me to ask big questions about whether I should pursue what looked like a terrific business. Without totally revealing the product, I’ll tell you that part of it involved using the vendor’s software to deliver a service to customers.
More than a week after my purchase I’m still trying to gain access to this second part of the offer. So I put in a ticket with their customer support and apparently with Clickbank. The problem came when Clickbank responded. The message included a note with a number to call which ironically happened to be in my own zip code.
I dialed the number only to learn that the person on the other end was another person who had purchased the product, never received it and had complained to Clickbank. I still don’t know how this mix-up occurred. But now, I had big questions about the services of this company.
Could I count on them to deliver? Would my customers face serious snags in their services? Could my business receive a black eye if I promoted these services?
The people who created these wonderful products are very young. What they put together was extremely ambitious. I am sure they are on their way to earning millions of dollars. But at that moment I started to see this as a risky venture for me because I could not control their services, and yet my business would depend on their delivery.
I share this story to demonstrate how important a customer’s experience can be to your small business. You always have to keep in mind how your customer will be affected by the actions you take.
It might have been better for this company to roll out the business in stages. By all accounts they sold several thousand copies of this package. That was a lot to manage with a big product launch involving a number of super affiliates.
It’s the ancillary pieces – the related software – not the training itself, that gave me pause. If the software works as promised, it should be awesome. But as I started to realize how many people would rely on the services of this young company, I wondered if they would be up to the challenge, given the mix-up I experienced.
The message I would share is to anticipate the things that are likely to go wrong. Plan your product launch to ensure you can deal with the inevitable snags. This product was so good that I bet these guys will overcome these challenges.
Still, I wouldn’t want my customers wondering if I can really deliver everything I promised, because of customer service snags. Remember this story as you plan a new product launch for your business. And let me know what you think by leaving a comment.
Affiliate Marketers: Do You Struggle with Any of the Top 10 Problems With Affiliate Marketing?
Super Affiliate Lynn Terry recently asked her Facebook followers to share their top affiliate marketing problems. The 10 listed here were among 20 major issues people mentionned.
Here’s Lynn’s list of the top 10 Problems With Affiliate Marketing:
Choosing a Profitable Niche- Working with Affiliate Links and HTML Code
- Getting Traffic
- Making Sales
- Writing Content
- Writing Sales Copy
- Motivation & Time Management
- Working with Affiliate Program Managers/Merchants
- Link Building
- Building a Responsive Mailing List
If like me, your online business involves promoting other people’s products as an affiliate marketer, you’ve surely struggled with most of the problem’s on Lynn’s list.
What is really cool about Lynn’s post is that she not only identifies the problems affiliate marketers face, but she also links to previous blog posts she has written that provide solutions to these problems.
With the post and the links, you’re getting a terrific education from a very successful affiliate marketer. So I strongly recommend that you visit her site to read Top 10 Problems With Affiliate Marketing. You don’t want to miss this.
10 Savvy Marketing Ideas for 2011
2011 should be a year of great opportunity as well as many challenges. Many of you are trying to keep your small businesses alive or starting new ones to replace lost incomes.
The good news is that you have never had such a positive array of marketing vehicles to help you succeed. Here are 10 savvy marketing ideas to help you promote your small business this year.
- Exploit social media by developing a presence on Facebook, LinkedIn, YouTube, Twitter and other sites, focusing on the sites most appropriate for your business. Facebook is on fire this year so most businesses should have a presence there — either a fan page or group. We’ll talk more about this in future blog posts. The social media sites you select should mirror your marketing concentration.
- Define and expand your small business brand. If you don’t have a brand, develop one. In case you’re wondering, we specialize in savvy marketing for tiny businesses — the one you’re running from your kitchen table at home, a small shop or office, or the back of your van or truck. To develop your brand, decide what you do best and what you want to be known for. Work your brand into everything you do and all of your marketing. Use your branding to set your business apart from your competition.
- Use video marketing as effectively as possible. There are a variety of ways to use video in your marketing. This topic is complicated so we will do a post on video marketing very soon. Stay tuned.
- If yours is a local business think mobile. How will customers find you from their cell phones? How will your site appear on those tiny screens? Will they find what they need — your location and possible phone number quickly without a lot of scrolling?
- Create a blog and post regularly — at least once a week — on topics of interest to your target market. Your blog can be written, audio, video, or hopefully a mixture of these content forms. You can include photos, other graphics and even photo slide shows as some of the big sites are doing.
- Provide great content – content marketing is hotter than ever! Keep an eye out for content in various formats that will appeal, educate and entertain your target market. We’ve carried several posts about content recently, but look out for much more as the year develops.
- Do keyword research to find the issues and products your target customers care about. This is one of my least favorite activities but I am conceding that you can’t succeed without doing keyword research to discover what your market wants.
- Concentrate on buyer keywords. Using the right keyword phrases, you’ll be able to connect with your audience just when they are ready to buy. I am working on a special feature on keyword research, so join our list or register for our RSS feed.
- Focus – don’t use a shotgun approach in your market. Develop a plan and stick to it. That doesn’t mean you can not be flexible when challenges arise. But you should avoid jumping on every band wagon that comes along, or listening to whomever shouts the loudest.
- Use the talent within your organization to exploit the areas where you are strongest. If your people are better at talking than writing, concentrate on audio media — such as blog talk radio or Ustream. If your team includes writing talent, concentrate your marketing efforts on article marketing, blog and forum posting, and press releases. If you have people who know what to do with a video camera, than concentrate your efforts on video. You need a little bit of everything, so focus on your strengths in house, but be prepared to outsource the things your staff can’t do well.
That list of savvy marketing ideas should keep you busy. Whatever you do, keep learning. As I told you last time we are in the middle of a media revolution. Things are in a state of flux and if you snooze in this environment you will definitely lose. We promise to help you stay on top of all the changes, so visit often.
We’d love to get your thoughts on our 10 Savvy Marketing Ideas. So leave a comment. Tell us what you are doing in your business. Tell us what has worked, or not worked for you.
