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Newsletters that Rock
Why Your Newsletter Must Get a Personality Today!
Newsletters are becoming ever more popular. Not surprising -
since all editors know that they are a tried and tested method for both disseminating information and subtly
(and quite frequently blatantly) promoting any product or service. In short, newsletters work for their
IT’S A CROWDED WORLD OUT THERE.
But the Internet and Email (as well as lower print production
costs) have meant that the number of newsletter Titles is growing at breakneck speed!
And with new Titles being published by the hour - covering just about every subject under the
sun - the market is getting pretty jam-packed out there. So how are you going to ensure that your newsletter
doesn’t get crowded-out? How will you guarantee that your publication gains and develops a truly loyal readership,
when they could so easily be distracted by your competitors’ newsletter offerings?
YOU’VE GOT TO GIVE YOUR PUBLICATION A TON OF "NEWSLETTER PERSONALITY".
Or to put it more accurately, you actually need to allow your own personality the space to shine through and
dominate your written publication. You see, when somebody meets you face-to-face they are quickly presented with
(and pick up on) your personality traits and this makes you instantly memorable. Even when you have a conversation
on the phone, you naturally give over a whole range of characteristics that mean that you’ll likely be remembered
in the future.
But once you’re in writing, particularly if it’s in the form of a plain text email, then you’ve got to fight harder
to have your personality shine through. And the stakes couldn’t be higher. If you fail to impress your readers,
then they will quickly forget all about you and move onto your competition. But the *best* way to distinguish
yourself is to let your personality leap at the reader, right off the page or screen!
Now many newsletter editors face a problem that they are more accustomed to writing somber business documents than
publishing a lively and memorable read.
HERE IS A TIP TO HELP YOU GET YOUR "NEWSLETTER PERSONALITY" RIGHT OUT THERE.
Think about your
favorite newspaper. Maybe it’s the New York Times, USA Today or some local paper that you buy weekly. Somewhere in
that paper there will be a columnist that you probably turn to and read week-in week-out. Why? Because you feel you
know the characteristics of the writer. You understand where they’re coming from, on a whole range of issues. You
either empathize with their views or read the column because it makes you angry and you enjoy the controversy. No
matter. What that journalist has achieved is to make their own personality leap from the paper. And you need to
emulate precisely that approach in your entire newsletter!
HOW TO HAVE COMPLETE STRANGERS FEEL THEY KNOW YOU.
If you don’t do it already, start telling
your readership a little bit about yourself. People like to feel they know you and understand where you’re coming
from. Here are some handy pointers. Just pull out and use the ones that best apply for your own newsletter
- ENSURE THAT YOUR READERS KNOW WHERE YOU ARE FROM. People automatically start to think they know
you and build a picture just from a place name, State or Country. You may not have been there for years, but it’ll
start to build an image picture in your readers’ minds!
- ESTABLISH WHETHER YOU ARE STRAIGHT-LACED OR A BIT OF A JOKER.
Humor can work wonders, but if
you’re not a natural funny man (or woman) then don’t try and fake it. Just beyourself.
- BE FORTHRIGHT ABOUT YOUR VIEWS. Don’t sit on the fence worrying about whether your readership
will agree or not. Establish where you are coming from straight-away and celebrate the fact. Either your readers
will agree or if they disagree, it will create some interest and soon you’ll get readers letters, etc...you get the
Whether you’re new to the newsletter editing game or already established, remember that your readers have a choice.
If your publication comes across as faceless and lacking in personality, the chances are your readers will jump
ship, right across to the nearest competition.
© How To Corporation. All rights reserved.
The author Michael Green has
developed a TOOLKIT for
Newsletter Editors called "How To Write A Newsletter".
The Toolkit comes packed with hundreds of excellent ways
to enhance your newsletter publication.
But there's more! Michael provides the would be newsletter
editor with Copyright Free Articles, DTP Templates and
a much more. A absolute must for all Newsletter Editors!
Check out ===> How to Write Newsletters.
You might also be interested in:
How to Create an Email Newsletter
11 Quick (and Good) Content Ideas for Your Ezine or Website by
Alexandria Brown, the Ezine Queen
by Michael Green -