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Book Reviews

One of best ways to educate yourself about marketing your small business is to head to to find a good book on topics you need help with. To make that process easier, Book Lover Marcia Ming, shares her favorites.

  • Book Review: David Meerman Scott Changes the Rules of Marketing and PR
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  • Marcia's Reading List
    One of the best ways to stay current with trends or to learn a new skill is to pick up a book. Marcia's Reading List describes the marketing books that Writer-Librarian Marcia Ming has added to her book shelf.
  • Marcia's Reading List Page 2
    One of the best ways to stay current with trends or to learn a new skill is to pick up a book. Marcia's Reading List describes the marketing books that Writer-Librarian Marcia Ming has added to her book shelf

Books I found helpful:

Books: Marketing Resources

You may not find many sites listing a lot of books by traditional publishers that you have to search libraries or book stores to find. But as a former librarian and journalist, I'm a "book person." I love books and I'm betting that there are a lot of people like me out there. So I have included some of the books from my collection that have helped me learn about marketing offline and online.

Anderson, Nathan. Art of the Content Site; Massive Passive Success-Build a traffic-magnet content site that pulls search engine traffic like the pros. © 2005 Anderson Agencies.

Bacon, Mark S. Do It Yourself Direct Marketing; Secrets for Small Business. © 1992. Wiley & Sons. New York.

Baggott, Chris and Ali Sales. Email Marketing by the Numbers; How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level. © 2007. John Wiley & Sons, Hoboken, New Jersey.

Bly, Robert W. The Copywriter’s Handbook; A Step-By-Step Guide to Writing Copy That Sells. Third Edition. © 1985, 2005. Owl Books, Henry Holt and Company. New York.

Callen, Brad. Search Engine Optimization Made Easy. E-Book.

Campbell, Brian, Internet Profit Mentor; Turn Ideas into Online Cash.

Campbell, Brian, Perpetual Profits; How to build your own Internet profit machine for massive success online! © 2005-2006 Infinite Limits Inc.

Comm, Joel. What Google Never Told You About Making Money with AdSense. 3rd Edition. © 2006.

Cullins, Judy. Write your eBook or Other Short Book-Fast! © 2005 by Judy Cullins. Skills Unlimited Publishing, La Mesa Calif.

Daniels, Jim and Britner, Scott M. Unleash the Book Within You; How to Start From Scratch and Create Your Own Book and Become a Recognized Expert in As Little as 28 Days - Oh, Yeah, And Make Some Extra Money. © 2005, 2006.

Frank, Mark. Start Your Own Home-Based Website Design Business. E-Book, © by Mark Frank.

Frank, Mark, What You Need to Know Before You Hire a Website Designer; A Beginner’s Guide to Getting a Website. E-Book, © 2003 by Mark Frank.

Frey, David. “Coaches and Consultant’s Marketing Bootcamp;  Unusual Marketing Strategies for Attracting All the Clients You Can Handle.” ©

Frey, David. "Small Business Marketing Bible." © 2004 by Marketing Best Practices, Inc. Webster, Texas.

Jantsch, John. Duct Tape marketing; The World’s Most Practical Small Business Marketing Guide. © 2006. Thomas Nelson, Inc. Nashville, Tennessee.

Kent, Peter. Using Wordtracker; Step by step instructions for using the Wordtracker system. © 1997-2005 Rivergold Associates Ltd.

Lowery, Shelley. Web Design Mastery Series. E-Book, © by Shelley Lowery & Brajusta Publishing, Inc.

Middleton, Robert. InfoGuru Marketing Manual 2nd Edition v 1.3, Action Plan Marketing Copyright © 2003 by Robert Middleton. Boulder Creek, California 95006.

M. Moffett, EEVL Development Officer. RSS - A Primer for Publishers & Content Providers.

Parker, Roger C. Design to Sell; Use Microsoft Publisher to plan, write, and design great marketing pieces. © 2006 by Roger C. Parker. Microsoft Press, Redmond, WA.

Parker, Roger C. Published and Profitable. ©

Seba, Alice. Create Your Own Information Products. E-Book. © 2006 by Alice Seba.

Seba, Alice. Information Product Sweetie ‘Must Have’ Checklists. © 2006 by Alice Seba.

Slaunwhite, Steve. The Everything Guide to Writing Copy; From ads and press releases to on-air and online promos-all you need to create copy that sells! © 2007. Adams Media, an F&W Publications Company, Avon, MA.

Spiegel, Robert. The Shoestring Entrepreneur’s Guide to Internet Start-ups. Copyright © 2001. New York, St. Martin’s Press. Keywords: Electronic commerce, New business enterprises, Internet.

Underdahl, Keith. Digital Video for Dummies. Third Edition.  © 2003 .Wiley Publishing Inc. New York. Indianapolis.

Wilson, Dr. Ralph F. 10 Steps to E-Business on a Shoestring. E-Book, © 2002, by Ralph F. Wilson.

Wilson, Dr. Ralph F. Making & Marketing E-Books. E-Book, © 2004 by Ralph F. Wilson.

Wilson, Dr. Ralph F. The Web Marketing Checklist; 31 Ways to Promote Your Website. E-Book, © 1997-2005 by Ralph F. Wilson.

Wilson, Dr. Ralph F. 12 Website Design Decisions; Your Business or Organization Will Need to Make. E-Books. E-Book, © 1995-2005 by Ralph F. Wilson.

Marcia Ming


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