Savvy Marketing Secrets
Tips and Tactics to Reach Your Best Customers

Articles about Small Business Marketing

Check back here regularly for the latest information!


  • The Importance of Testing, Using a free ebook as incentive in list-building
    Finding the right incentive to get people to join your email list can be a killer, a website publisher learned by offering a free ebook she couldn’t give away called “Murder Your Job.”
  • 5 Best Ways to Make Money Online
    Would you like to make money online but don't know how? Read this article to learn 5 different ways you can make money on the Internet, from the comfort of your own home.
  • Use Article Marketing to Build Your Business
    Use article marketing on the Internet and in the real world to drive traffic to your website and to build your business.
  • Write Articles to Promote Your Business, Article Marketing
    "Write Articles to Promote Your Business" provides the mechanics of writing informative and effective articles to promote your company's products and services.
  • Easy Article Writer Product Review, Article Marketing Product
    The Easy Article Writer Software, which downloads onto your computer, makes creating your very own articles fast, easy, and simply a breeze for you to do with a click of a button. Also, it’s backed by a 100% money back guarantee, so you have nothing to lose!
  • Publicity, small business marketing, marketing online
    This article on publicity shows how small businesses can reap big benefits from a well-managed publicity campaign at little or no cost.
  • Special Reports - The Key to Creating Information Products That Sell
    There is a LOT of money to be made by creating small, 7-15 page reports on PRECISE topics, says Jimmy D. Brown in this article where he explains that consumers want specific information in small reports.
  • Use Email Marketing to Build Your Small Business
    This article describes how small businesses can use email marketing to stay in touch with prospects and customers, while cutting their marketing costs.
  • How to Create an Email Newsletter
    In How to create an email newsletter you learn the basic components to include to encourage people to click through to your website and buy your products.
  • Content Ideas for Your Ezine
    Publishing ezine articles is the ideal opportunity to showcase your business, says Alexandria Brown, the Ezine Queen. In this article she shares 11 content ideas for your ezine or website.
  • Newsletters that Rock
    Want people to read your email newsletter. Create newsletters with personality, says HowTo Corporation's Michael Green.
  • Contact Management Software
    Contact Management software is an important tool to help you keep your key contact information at your fingertips. Some versions help you automate your marketing.
  • Create a Blog
    Blogging can do quite a bit for your business but only if the blog you use gives you a professional and clean appearance. Want to do it yourself? It may take time and effort but it is very possible!
  • Direct Marketing
    Small micro businesses should stick with direct marketing tactics that let you measure the results of every penny spent on marketing.
  • Home Business by Design
    After 30 years in the graphic design business, Jeff Fisher could work anywhere. He chooses to run a home business. Fisher talks small business marketing.
  • Home Business Mom
    Home Business Mom Stephanie Vozza got the idea for The Organized Parent after a frantic day when she forgot to send her son to school with a peanut butter sandwich.
  • Online Store
    Promoting your online store can be challenging, but Justine Kadoche is finding ways to grow her gift basket business with the Internet's resources.
  • Internet Marketing Forum
    An Internet Marketing Forum is a great place to get yourself known, get answers to questions, keep up to date on new trends, and generate site traffic.
  • JV Alert Live
    Held three times a year in different cities, JV Alert Live is a great place to meet others with which to create joint ventures.
  • Link Building
    This article explores the important, but controversial topic of link building to bring traffic to your website and improve your rank with search engines.
  • Low-Cost Marketing Ideas
    Think you can't afford to market your business. Think again. Here are 10 low-cost marketing ideas that can not only cut costs, but may make your efforts more effective.
  • Marketing Plan
    Creating a marketing plan can be the key to your small business' success. Here we describe why you should take the time and recommend some helpful resources.
  • Mind Mapping
    Mind mapping software makes it easier to create a visual of your marketing plan, letting you see the big picture all on one page, with the ability to drill down to the details.
  • Make Money Online -- Top 5 Reasons to Make Your Own Website
    Whether you are just starting out with a new business, or you already have an offline business to promote -- there are many reasons you really should make your own website.
  • Radio
    With Radio, you can reach a targeted audience with your message while they are trapped in their cars. Learn from Bryan Fikes why radio still has power in the Internet age.
  • A Logo is More than Just a Graphic
    You may see a logo as just an eye-catching graphic used to attract attention to your website, business card or letterhead. But it is so much more. A logo is where your company identity starts.
  • Search Marketing
    Search marketing and the right keywords are critical to every aspect of marketing your site, whether it is optimizing your pages for search engines or picking keywords for online ad campaigns.
  • RSS for Rookies
    What is an RSS newsfeed, where do you get one, and how do you use it? This simple tutorial will have newbies reading from the comfort of their own home page in no time.
  • Sales
    Being a successful salesperson does not happen by accident or blind luck. These seven steps to successful sales are designed to help develop a system in a matter of minutes.
  • Referrals
    Referrals can be one of the most productive and profitable lead sources available to salespeople. However, it takes some practice to get comfortable asking for referrals.
  • Are You Neglecting Your Customers to Chase Strangers?
    If you’re putting more effort in finding new prospects than deepening your relationship with existing customers, you’re making a big mistake
  • Affiliate Marketing
    Affiliate marketing or promoting other people's products can be profitable if you know what you're doing.




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